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Changes Coming to Instagram – Feeds to be Organized Like Twitter & Facebook

Posted on: March 16th, 2016 by admin

Instagram has just announced that it’s planning to organize its feeds rather than displaying posts as they go live. The reordering of the feed, if implemented on the site, will bump up popular posts and those from good friends and families all the way to the top. Eventually the site hopes to eliminate irrelevant and unpopular posts from user feeds.

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People miss about 70 percent of their Instagram feed. Instagram plans on ensuring that the 30 percent users do get to see is relevant to what they like. Instagram wants that 30 percent to be the best of the best for its users.

Instagram has jumped on the wagon of different social media sites, like Facebook and Twitter, in which they organize posts based on particular interests and bump those posts up to the top, even if the posts are a little old. The results of this change have been a little rocky for Facebook and Twitter, as tens of thousands of protesters went against it. But considering that Facebook introduced this change in October of 2009 (check out this cool Facebook algorithm change timeline), the change did not seem to hurt them at all.

Instagram is testing the waters right now and is taking a more cautious approach with this new change. They have only introduced the change on a single-digit percentage of users before they plan on introducing it sitewide. However, Instagram is not going to make this change optional like Twitter did on their site, which could create a backlash if users don’t like it.

Instagram is known for making small changes, which keeps users happy. The changes that are going to take place aren’t major, so people will not wake up tomorrow wondering if they have a different Instagram.

Since the new algorithm to be used by Instagram will be implemented based on interactions with photos, it is unclear how Instagram plans on keeping the celebrities, brands, and advertisements out of user feeds. The change might make it harder to find those gems you sometimes stumble upon. On the other hand, not many people like missing important events from their friends and family, which is why Instagram is choosing to go this route. Instagram wants to make everyone happy and hopes their new algorithm will do just that. Instagram wants you to see your friend’s engagement right as it takes place.

5 Reasons Why You NEED to Use Facebook Ads

Posted on: April 5th, 2015 by admin
FB
image by Sean MacEntee. edited.

To get your brand out to your targeted audience, you need the most effective and efficient tools to reach them.

Though there’s a variety of marketing campaigns out there, we know that the

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re’s one that every successful business absolutely needs: Facebook Ads. Here are 5 reasons why you need to implement them into your marketing plan:

 

1. Get Ahead of Your Competitors

Believe or not, there are a lot of businesses that aren’t using Facebook advertising properly, if at all. You can easily gain an edge over your competitors by implementing Facebook into your social marketing campaign. By using the advertising tools offered for businesses on Facebook, you can reach and win over new customers that would’ve otherwise never found you.

 

2. Choose From the Most Cost Effective Options

With Facebook Ads, you don’t need a large budget to reach a wide audience. Even with the lowest price at $1 a day, Facebook ads can reach thousands of people. And really, your ads won’t just reach anybody — they’ll reach your targeted audience, creating higher conversion rates. Here’s a chart from Facebook explaining their 4 ad options: Cost per mille (CPM), Cost Per Clicks (CPC), Optimized CPM (OCPM), and Cost Per Action (CPA).

Facebook-Ads-Bidding-Types

 

3. Target Your Specific Audience with Ease

Facebook has a huge advantage over Google Ads: specific targeted audiences. With Adwords, you’re limited to what users are searching for. Facebook, however, uses targeted ads that to reach people of specific interests, genders, and demographics of your ideal client. They have impressive tools to refine your targeted audience. For example, your ads can impressively precise, ranging from targeting artists in your local community, to college-age men interested in fitness, or to small business owners under the age of 40. Because you’ll have this wide variety of targeting options, you’ll be able to spread the word about your business in a way that is real and relevant to your clients.

 

4. Use Simple Performance Tracking

When you invest into a marketing campaign it’s important to analyze what you’re getting out of it. The fantastic thing about Facebook is that they allow you to clearly see the results of your small investment in advertising with them. Facebook Performance tools include:

 

  • Page Insights is an extremely helpful tool that allows you to see a daily breakdown of responses to your posts and pages, allowing for a better understanding of what your targeted ads need to drive conversions. This tool shows:
  • How many people saw your posts and page
  • How many people liked your page and the amount of new likes each posts receives
  • How many people commented on, liked, shared, and saw your page and posts

 

  • Ads Reporting is incredibly useful for seeing how your ads perform so you can refine them to drive even more conversions. With it, you’ll see:
  • The scheduling times and the amount spent on your running ads
  • An overview of the amount of people who viewed and engaged in your ad
  • The ability to quickly edit content and photos on your ads to improve performance.

 

 

5. Get Consumers Engaged with Your Brand

Facebook ads allow you to make others aware of your brand in a place where they can quickly and simply share it with others. The social media environment is a place where people are generally at ease, making them willing to engage personally with your brand. For example, if someone sees that a frien
d likes your business, it becomes much easier for them to trust your brand. Thereby building loyal customers and followers to a page where they know they can easily find you.
Plus, Facebook has an enormous audience. And the only way to make meeting business goals possible is by reaching the right people, which Facebook ads do efficiently.

Why Social Media is a Must for your Business

Posted on: June 24th, 2014 by admin

““I’ve come to believe that connecting is one of the most important businesses—and life—skill sets you’ll ever learn.”- Keith Ferrazzi, Author of Never Eat Alone

Every single business out there is reliant on relationships to a certain degree.  We humans simply prefer to interact and work with people and brands we have a relationship with.  That also applies to the online world and is the reason why a social media presence and strategy is a must.  Another key reason why social media management is so important is repetition.

The Powerful Power of Visibility and Repetition

Let’s face it; consumer buying decisions are not rational.  In Nobel Prize winner Daniel Kahneman’s best seller, “Thinking Fast and Slow” he shows a massive body of research that reveals how irrational we are.  For example, one way to make people believe a false statement is to simply repeat it again and again.  Human beings don’t make buying decisions in a rational manner, and our gut decisions are often wrong.  This is especially true of less expensive items, with less rationality used for everyday purchases.

How is that relevant to you?  Quite simply, by having a presence on social media and being in front of your potential customers you’re making a massive difference to your bottom line.   Each time they see your brand on Twitter, Facebook, or LinkedIn helps your bottom line.  An interesting experiment conducted at University of Michigan and Michigan State University proves this.  Ad spaces were taken out in both universities, which contained Turkish and Turkish-sounding words.  Some words ran very frequently (up to 25 times), while others only ran 2 times or more.  The words that ran the most at one university ran the least in the other.   After the ads stopped running questionnaires were sent to the university communities asking which words sounded like they meant something “good” or “bad”.  The words that appeared the most were the ones that were overwhelming chosen as meaning something “good”.   Remember that these are words that make no sense to the vast majority of students.  

We’ve established that social media management is a must due to the concept of repetition.  The more times they interact with your brand on social media, the more likely they are to view your brand as positive and trustworthy.

Social Media Makes Your Brand Trustworthy

Now let’s focus on trust.  Can you name a single big brand out there that doesn’t have a social media presence?  I didn’t think so.  A consumer in this day and age expects that you have social media accounts, and that they are active with content and user engagement.   It shows that you’re a business that real people love and come back to.   Social media also helps your business take advantage of “word-of-mouth” marketing and reviews.   For example, let’s say a potential customer looks up your Facebook page.  He sees that one of his friends likes your page, and there are positive reviews of your business on your Facebook page.  This customer is basically sold on your business and is far more likely to buy.

 

Social Media Helps You Get Repeat Business

Social media keeps your brand in the mind of past customers.  If they were happy the first time around, it’s likely they’ve followed one of your social media accounts.   This will keep them up to date on the latest promotions and services.  It’ll also allow them to build a relationship with your business.   For example many businesses ask for their fan’s opinions.  This allows fans to invest into their business and build an actual connection.   Needless to say, this allows social media to drastically increase the Customer Lifetime Value (CLV) of a customer.

Now is the Right Time to Start

73 percent of adults are now on social media[1].  Interestingly enough, the fastest growing demographic on Twitter is the 55-64 year old demographic, and the fastest growing demographic on Facebook and Google+ is 45-54 year olds[2].  That means that social media is a must even if your business is targeting older men and women.   Everybody’s on social media and businesses that choose to ignore their social media strategies are in danger of losing business.

 

General Sources-

http://en.wikipedia.org/wiki/Mere-exposure_effect

Thinking Fast and Slow

 

Why Social Media is Important to Your Business

Posted on: October 30th, 2013 by admin

If you’re an online or offline business owner who isn’t convinced that social media can help you grow your business, unfortunately, you’re not alone. Although social businesses have increased across every industry in the past few years, the growth has slowly increased to 35%. In fact, a majority of employees consider their companies to be socially immature.

The days of being successful with just an optimized website and a blog are over. Customers are no longer interested in your products or service until they know you care about their needs. Newspaper ads, radio and TV commercials are a dying breed. They offer no way to answer questions without calling customer service and spending an hour on the phone waiting to get somebody breathing to help.

We will discuss several reasons why your business needs social media.

1. Your customers are using social media.

Doesn’t it make sense to go where your customers are? Facebook alone has more than 1 billion users. You need only a small percentage of these users to see your offer and then make a purchase.

2. If you’re not where the crowds are, your competitors are.

You can look at this fact two ways. Statistics reveal that 35% of businesses across the board are using social media to generate clients. That is a low figure overall, but it also means your competitors have the advantage. If you were to enter the social media arena, you would be a part of the advantaged businesses that beat out the competition.

3. Customers are looking for businesses willing to connect with them.

It’s all about relationships these days even in business. Customers have always been comfortable buying goods and services from people they like and trust. Social media reveals the person or people behind the business. Consumers can read your profile and know you have a pulse. They can read your history and know that you had them in mind when you started your business. Customers can ask a question and receive an answer in just a short amount of time rather than waiting a few days.

4. Social media keeps you abreast of customer problems.

How many times have you been confronted by a customer who had a problem that was never solved? You were appalled that one of your employees didn’t do all she could to resolve such a simple problem. You didn’t hear about the problem because you weren’t available. Social media keeps you in the loop when problems occur.

5. Your customers can make suggestions for improvements or new products.
Believe it or not, customers want to help your business be successful if they know you are listening to their suggestions. They’re telling their friends and family how much better your product would be if you would make just one simple change and the friends and family are agreeing. Imagine how many suggestions customers would offer if they could make them through Facebook.

6. You can ask questions and get immediate feedback.

You don’t need to wait for your customers to ask questions. You ask the questions and get great feedback before you launch a new product. Just be ready for thousands of opinions.

You’ve been given 6 reasons to use social media as a part of your marketing efforts. There’s no guarantee of thousands of new customers within a month, but over time you’ll begin to wonder why you waited so long to take advantage of social media marketing.

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