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Win New Clients with a Killer SEO Proposal

Posted on: March 11th, 2015 by admin

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Why is an SEO proposal so important for landing new clients?

Well, for starters:

  • It’s the last bid you have to offer your clients.
  • It closes the deal.
  • And it makes or breaks your business.


To make potential clients go onboard with your company, you need an SEO proposal that organizes the details of your project in a way that seals the deal. Clients will use it to review and make a final decision about whether or not they need your company’s services. So, to create a proposal that wins clients, here are tips and an outline to walk you through the process:

 

OUTLINE FOR YOUR SEO PROPOSAL

All proposals will vary from project to project. But generally, an SEO Proposal will have these key qualities:

 

Summary
Start your proposal with a roadmap of words that leads your clients through a summarized version of your proposal. In it, you should outline your key points, main ideas, and anything else your clients need to know about what you have to offer. And don’t just talk about SEO strategy. Grab their attention with an opening statement that focuses on their needs.

Address the Problems
Talking about your company doesn’t interest your potential clients — they want to hear about themselves. Their problems. Their needs. You want them to understand why they need a better content solution. That’s what gets them listening and invested in what you have to offer.

Identify and Prioritize Keywords and SEO solutions
Clients are interested in a quantitative approach that will land them results, conversions, and returns from the implementation of SEO strategy. Without being too wordy and technical, explain the process and how it works to drive conversions. Make it clear that you have the solution to the problems you listed.

On-site, Off-site, and Social Media Content Review
Your proposal must go beyond SEO keyword solutions. Give them a quality content review of their webpages, both on-site and off-site. The on-site review should include an analysis of effectiveness of content on landing pages, blogs/articles, product pages, and other web pages. A review of the off-site content should discuss how the client’s website is being backlinked, used, and incorporated by other websites.

Direction, Strategy, and Timeline
Following the problems you’ve identified, you’ll then be in a position to explain the details of your proposed solutions. It should include:

  • Implementing content strategy
  • Blog development
  • Running a/b tests
  • Link building
  • Overview of business goals and objectives

Timelines help keep both parties on track for meeting the necessary deadlines and set clearer expectations for your clients.

Forecast Performance and Reports
Once your client agrees on the strategy and timeline you’ve offered, you can provide an idea of how they can forecast the performance based on weekly and/or monthly reports. Discuss the analytics, tools, SEO KPIs, metrics, as well as the process behind the plans and reports.

Bio and Credentials
Introduce your business to your clients by including a section about your history and background. In it, fight the urge to praise and oversell your firm. Briefly outlining the core of your business and presenting your company as a personable and trustworthy business is key. Show testimonials and include your case studies to give your client something to relate to. Explain why you’re the perfect fit for your client, and let your credentials speak for themselves.

Price
Often, the price is the first thing that a company will look for and consider in your proposal. To be as clear and concise as possible, make a list of all the items you will be charging for. This helps your clients to get a better picture of the work that goes into the project and why the price you charge is completely worth it.

Terms and Conditions
Stating all of your terms and conditions will give your client specific deadlines, payment terms, deliveries, and responsibilities required for the project. It helps to enforce your agreement when your terms are breached. Putting detailed T&Cs will put you and your client on the same page, and it will help avoid mismatched expectations.

 

ANSWER THESE QUESTIONS BEFORE THEY EVEN ASK

As you write the proposal, you’ll have to include the information they need to answer these questions:

  • What results do you plan on delivering? Give them the details and scope of how you will do it.
  • What does your work entail? Reinforce the importance of the SEO process, what that process requires from their company, and remind them of what your work entails and why they need you.
  • What’s your price? State it clearly so they know you’re not being sleezy about your services or hiding fees.
  • What are your terms and conditions? You let them know what they should expect from you, and you lay out your own terms and conditions for the project.

 

TIPS AND TRICKS TO WIN YOUR CLIENT

  • Create a Stunning Design. Win them with the first impression. Create a presentation that looks sophisticated yet creative. Create a clear, concise, and aesthetically pleasing presentation to land your clients.
  • Evoke You and Your Company’s Personality. Your client wants to work with real people who really care about their needs. Show them the human side of you and your company to that they can relate to you on a personal level.
  • Use Vivid Graphs and Images. If your client can have a visual of your ideas and proposals, they will gain a stronger impression of your offer.
  • List Pricing Points. If you choose to offer multiple pricing options, that will give your main price a point of reference and allow your client to understand the value of your work.
  • Keep it Simple. Fight the urge to create a long proposal.  Fluff, jargon, and fillers aren’t going to win over new clients. Write your proposal in a straightforward manner with only the necessary information.

 

As clients review your SEO proposal, they will decide on whether or not to agree to the claims and offers you made during your initial meetings with them. As long as you follow these steps and tips, you’ll have a winning SEO proposal to land to clients you need.

Photo by Adam Grabek via Flickr

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Create Delicious Content: 5 Tips to Improve Your Small Business Website

Posted on: February 10th, 2015 by admin

by Jeana Saeedi

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original photo by Anna via Flickr. Edited.

 

 

Your small business needs a delicious website.

Because in a lot of ways, a website is like a meal. There are several components that make up a meal that consumers will enjoy (or find distasteful), and the same rule applies to websites. So instead of serving up generic and artificial content to your clients, you need satisfying and appealing words to keep them coming back for more.

Here are a few tips on making your small business website appetizing to your clients:

 

1. Have Visual Appeal

Ever lose your appetite after seeing some ill-prepared food? Well, the same applies to your website. In order for users to even be interested in what you’re offering, you have to have them at first sight. Clean lines and beautifully arranged, organized content makes your website aesthetically pleasing to your customers. Make easy to scan headers, and break up content with images and bullet points. Show them that you’re a creative, up-to-date business. Clients will take one look at your website and, within seconds, know you have a savvy, first rate business. But that also means having an outdated or just plain ugly website will give the impression of a careless company.

 

2. Keep it Personal

Everyone appreciates a meal a lot more when they actually like the person who made it. Your website needs to be a personal declaration of who you are, what your business does, and the quality of service you provide. And talking about you is not the point — you need to address your client’s needs in a way that evokes your personality and voice into words. You need to be optimized for SEO, but adding keyword fillers isn’t enough to land the clients you need. Basically, you want your users to know that you’re human — and you need them to like you.

 

3. Write for Your Audience

Think about who your targeted audience is, and then give them the “food” they’ll most enjoy. If you’re writing to an audience that may not be familiar with your product, don’t ruin the “meal” with jargon and technical terms that they won’t understand or appreciate. Provide your clients with content that reads smoothly and naturally. Writing for your audience means that you must take into consideration who they are in order to get your point across in an appealing yet straightforward manner.

 

4. Proofread and Update Consistently

You’ve already set the chips on the table and whoops — they’re stale. And gross. You forgot, you didn’t double check, and now your client’s appetite is gone and they’re going somewhere else to get what they need. If you don’t keep your business information up-to-date, you’ll lose customers when they call the wrong number and visit the wrong address. Plus, you become harder to rank due to inconsistent citation. And instead of landing clients, you’ll end up with frustrated and confused customers. Keep your information up-to-date, and always double check for grammar and spelling errors. Nothing ruins a professional reputation like a lazy grammar mistake.

 

5. Write Appealing Web Pages

Don’t forget about those crucial side dishes — your main pages and subpages need to be just as appetizing as your homepage. Your homepage needs to hook your users in, and your subpages need to give them exactly what they need. Make straightforward tabs that direct your clients where they need to go, and keep each page on-topic and on-voice so that you create a user-friendly experience and keep clients.

 

So do you need a delicious website? Be creative, get your web pages cookin’, and start making some appetizing content.

About the author:
Jeana Saeedi is a content strategist and blogger. You can find out more about her at jeanasaeedi.com.

What Exactly is ‘Evergreen’ Content?

Posted on: December 13th, 2014 by admin

If your any sort of internet marketer or involved in search engine optimization, even a beginner one, it is likely that you have heard of evergreen content. But hearing about something, and understanding what it is, and more importantly how to create it, are very different things. So, what is evergreen content and why should make sure you are always posting it?

This article will explore evergreen articles, including how to create an evergreen post or article and explore how evergreens can make your SEO strategy stronger and takes it to the next level.

The first thing we must do however, is define evergreen content.

Evergreen content, put simply, is content that could be read years from now and have the same impact it does now. Basically, it is content that always reads as “fresh.” Evergreen content is so named because evergreen trees (like the ones you chop down and put in your living room at Christmas-time) is a symbol of perpetual life. In essence, the evergreen never dies – and that’s exactly what sort of content that you want.

In order to more fully appreciate what is not evergreen content – that is – will not be relevant a year from now. Here are some types of content that are definitely not evergreen content.

Evergreen-Content

  • News articles and political ramblings
  • Articles that contain statistics or reports that will be outdated eventually.
  • Articles about a holiday or season or year.
  • Articles that are about a current trend, fad or pop culture item.
  • Articles that are about this year’s (or any year’s) fashions.

Evergreen content will be relevent to readers years (and maybe even decades) from now and will still be valuable to readers when they come to it long after the post date. For example, if you write about politics in general, it will probably be relevant for many elections to come, but a post about this year’s candidates or issues will expire as soon as the election has run its course. The reason for this is clear – the keywords that people use to find that expiring post will stop being used and you will get no traffic to your site for that content. If you want to write evergreen content, here are some great formats that you can use to create it. This doesn’t automatically mean that your content will be evergreen (this depends upon the topic) but it is a useful way to know how to structure evergreen content.

 

  • Lists – especially lists of more general things rather than specific, dated things.
  • Top Tips – Again, these should be general tips not very specific ones.
  • Instructions – How-to tutorials and guides
  • Product Reviews – These may not last as long as others depending upon the product/version.
  • Encyclopedia Articles – Think Wikipedia
  • Videos – Especially how-to videos that will last for a very long time.

 

There are also quite a few topics that are so timeless that they will remain evergreen as long as human beings walk this earth (and surf the web).

 

  • Food & Recipes
  • Taking Care of Your Pets
  • Losing Weight & Fitnss
  • Financial Topics
  • Parenting Tips
  • Jobs, Careers, Work Relationships
  • Love, Romance, Dating

Obviously, you want to cover topics that are related to your business, not just any topic that you come across. So, for example, if you are in the business of dentistry, you want to cover topics like taking care of your teeth, what different procedures are and benefits of dentistry among others. No matter what type of business that you are in, you are sure to find ways that you can post content related to your business.

However, do keep in mind that many of the common (in fact, most of the common) evergreen articles have already been covered, and covered, and then covered again. If you cover the same topics that everyone else has already covered to death, you probably aren’t going to get much traffic, unless you can rank higher than all of that other content. However, you can cover topics that are more specialized, more unique, and most importantly, have long-tail keywords. In case you aren’t familiar, a long-tail keyword is one that is several words long. For example: ‘blue octagonal shaped widgets’ is a much more effective keyword than ‘widgets’.

 

Examples of Evergreen Content

Here are a few examples so that you can understand better what evergreen content is and how to create it.

How to Care For Aging Cats – There is no danger of cats going extinct anytime soon, and as long as people have them, they will have to care for them when they get older.

10 Great Chocolate Treats You Can Make at Home – Again, people will always love chocolate and want to make chocolate treats.

How to Sooth a Crying Baby – People are always going to have children and babies will always cry. This is a great piece of content that can be used for years or even decades.

As you can see, all of these are titles and articles that will be relevant far, far into the future. Some of the top websites that create evergreen content regularly include: About, Wikipedia, IMDB and Ehow.

These are great sites that consistently get recognized by the search engines for producing quality, evergreen content. Pretty much anything you search for will have a Wikipedia page in the first ranking spot. They don’t always have quality content however, which is where you might be able to sneak in and offer something better to the search engines.

Combine Your Evergreen Strategy With The Right Keywords

Evergreen content is your best strategy for sustainability but without the right keywords, you will have great content that doesn’t get found. That’s why you need to combine evergreen content with keywords that people search for. When you have an evergreen piece to post, research the right keywords – keywords that will bring people who buy what you have to sell to your page.

You should also ensure that you are following normal SEO strategies like optimizing your site (on and off) for the right keywords, using relevant images with the right alt text and including social media sharing buttons. The more of the correct strategy that you use the higher you will rank in the search engines. You want your content to be seen, linked, shared and ranking as high as possible.

 

Four Tips For Writing Evergreen Content

 

  1. Don’t Write For an Expert Audience: Just because you are an expert in a field doesn’t mean that you show off your expertise with your topics. The majority of your readers aren’t going to be experts, they are going to be beginners that want the basics. Also, experts don’t search for help very often anyway – thus the reason that they are called experts.
  2. Don’t Use Technical Language: You want your readers to read your entire piece and find value in it, and too much technical terminology will make them go find an article that is easier to read.
  3. Avoid Broad Topics: The more narrow a topic that you can write about the better – as long as it is a popular topic that gets a lot of search traffic. Most of your readers are going to be looking for a specific idea or answer, not an explanation of the entire topic. You want to answer the question that they are searching for, not answer every question that they might have in the future about the topic.
  4. Link Your Related Posts: Readers will often read related posts, so if you have several posts around the same basic topics, then link them together and you will see traffic increase. Besides the value for readers who want to learn more, there is also value for the search engines in linking related content. It will help you rank higher if you interlink relevant content across your site.

 

Write Other Stuff Too

You should definitely write a lot of evergreen content, but there can be value in other types of content as well. If you publish the right piece at the right time, you can get a huge amount of traffic, and while it may not last as long as your evergreen content, it will bring in serious traffic while it lasts.

For example, suppose that you wrote an article about the current presidential election. Obviously, after the election was over, the content would slowly wane and eventually you would get almost no search traffic from it, because people stopped searching for the keywords you used. But in the meantime, you can benefit from a huge amount of people searching for the keywords that you used. Six months worth of traffic on a hugely popular topic can rival an evergreen article that lasts for years.

So, don’t think that you only have to write evergreen content. While this should definitely be your main strategy, here and now content also has its place. Your goal is to drive as much traffic as possible to your website and then sit back and reap the rewards.

7 Reasons Why Content is Super Important

Posted on: December 3rd, 2014 by admin

You might still be wondering if content really is the most important thing that you can do when it comes to ranking your website. Content is more important than ever: more important than links, more important than a flashy website, even more important than keywords and headlines. Content is one of the most important ranking factors, and so not only do you want to make sure that you have it, but you want to make sure that it’s correctly written, so that it achieves the goals that content for the web should achieve. Here are seven reasons why content is so important when it comes to ranking your website.

Content for SEO

  1. Content helps drive traffic. The new Google algorithm updates all have one thing in common – they are friendly towards real, valuable content that is well-written. This isn’t to say that keywords don’t matter, because your content still needs keywords. In fact, keywords built naturally into your content are often the reason that you are ranking above other sites in that niche. But even if you never did a single minute of keyword research, you would still find yourself doing surprisingly well because of quality content.
  2. Content increases search engine density, and again, therefore, traffic. The more quality content that you have the more keywords that you will be placed into the search engines for. So, ranking high on the SERPS for the keywords that you are targeting isn’t the only objective – you should also be looking for those “accidental” keyword combinations that get you traffic. Some of those long-tail keywords that got put into the content naturally could net you a whole lot of search engine traffic – traffic that you didn’t even have to pay for.
  3. Quality content engages readers, making them return on their own. If you can post a piece of content that moves, touches or makes a reader think, they will come back for more. The internet is filled with garbage content that simply regurgitates what others have said (and usually better). That’s why you want to make sure that every thing that you publish is as good as it can possibly be, well-written, well-researched and compelling.
  4. Content means natural links from other websites, which increases rankings. If you post good content, you will get natural links from other websites. You don’t have to go on a link-building campaign and pay out the nose for links to (maybe) rank your website a little higher. Readers will link to you in great numbers if you can affect them in some way, and you’ll get more views from the links, as well as ranking juice.
  5. A reputation cannot be built by claiming to be an expert: you have to show it. If you want people to trust you as an expert in your field, you can’t just tell them you are an expert. They want proof. Anyone can walk into a hospital and hand in a resume that claims that they are a doctor, but they’ll have a major problem the first time they try to operate on someone unless they actually are a doctor. You need to show your readers that you really are an expert in your field and the best way to do that is through quality content that proves your expertise.
  6. People do not share promotional content, they share content that affects them. This works the same with links, except now we’re talking about social media. People share what they like: things that made them laugh, content that made them think, things that really affected them in some way. That’s what they put on Twitter and Facebook and other social media, and so that’s exactly why you want the right content on your website.
  7. Quality content makes your business human. When people go to a business website they see, well, a business. But if they read content that was written by a human being, especially good, relevant content that they really enjoyed, they see a human being. Content can put a human face on your business in a way that is otherwise difficult to do online.

What Makes a Great Blog Post?

Posted on: May 7th, 2014 by admin

Here is a great infograph by www.blogpros.com:


Via: blogpros.com

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